Improve Tracking Plan with Avo

References Avo DocumentationTimo Dechau's 60 Minutes Course on AvoAvo Demo What is Avo? Avo is a tool; used to maintain tracking plans and governance by validating your tracking implementation. Why…

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GA4 Shopify DataLayer

References GitHub RepositoryData LayerShopify Liquid Variables Cheat SheetGA4 EventsGA4 Objects schemaSimo Ahava E-Commerce Guide for GA4 GTM Pages & Variables Import You can import the GTM-InitialSetup.json container that sets up most of…

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